TXTING2GATHER

TXTING2GATHER is a social commentary which investigates how text messaging linguistics shapes perceptions of tone, emotion, and intimacy in interpersonal communication. By framing texting as a “language” taught within a school context, the project presents three progressive learning levels that guide audiences from foundational understanding to greater proficiency in digital communication.

Min Hee Jin’s World

Min Hee Jin’s World is a publication exploring the work and influence of Min Hee Jin, one of the most prominent creative directors in the K-pop industry. The publication examines her background, creative contributions, impact on the industry, and the controversies surrounding her career.

PRX Singapore Guide

PRX Singapore Guide is a guide created for overseas fans visiting Paper Rex in Singapore. The guide features popular restaurants recommended by the team and staff, while also providing information to help fans navigate their visit to the organisation’s headquarters.

NewJeans Tracks

NewJeans Tracks is a self-directed personal project exploring typography inspired by the creative direction of NewJeans’s discography. The project experiments with Photoshop techniques and typographic compositions while exploring creative approaches to visual design.

Noodur

Noodur is a branding project developed for Vitamee, exploring business-to-consumer opportunities while positioning the brand towards a younger audience. The project focuses on branding, packaging design, and marketing strategies aimed at increasing the brand’s appeal and visibility among youths.

Personal Fan Projects

In my free time, I create personal fan projects inspired for my favourite K-pop groups, designing fanmade merchandise that connects with other fans through visually creative and appealing goods for the community.