Noodur
Vitamee is a Singapore-based noodle manufacturer and food distributor that specializes in manufacturing various types of noodles and kuay teow.
We were tasked to work in pairs to rebrand Vitamee and expand its business-to-consumer presence with a stronger appeal towards youths. In response, we developed Noodur, a playful and approachable brand identity designed to resonate with a younger audience. The brand name draws from the word “noodle” with a distinctive twist, while the warm smiley face logo reinforces the brand’s friendly and cheerful personality, helping create a memorable and youth-oriented visual identity.
Contribution: Coming up with logo design, ideating on packaging design and worked on logo animation and brand manifesto video
In collaboration with Irving Tan
We were tasked to work in pairs to rebrand Vitamee and expand its business-to-consumer presence with a stronger appeal towards youths. In response, we developed Noodur, a playful and approachable brand identity designed to resonate with a younger audience. The brand name draws from the word “noodle” with a distinctive twist, while the warm smiley face logo reinforces the brand’s friendly and cheerful personality, helping create a memorable and youth-oriented visual identity.
Contribution: Coming up with logo design, ideating on packaging design and worked on logo animation and brand manifesto video
In collaboration with Irving Tan
